McDonalds does not make the best burger. We no doubt agree on that. But, McDonalds makes a quality burger, a 100% quality burger. Are we still in agreement? No, maybe I can persuade you, just a little. Quality does not have to be expensive. It can be, but it doesn’t have to be. Every time I bite into a McDonalds’ cheese burger it is exactly as I expect, exactly. It meets my expectations every time, and that’s quality.
I mean, how many things can you say that about? Not many.
When I worked in Kuala Lumpur, Malaysia I enjoyed eating the terrific food offered in street stalls, restaurants, and hotels. However, every now and then when I needed a food fix of home I went to the nearby McDonalds. In Malaysia, a Muslim country, they were not called hamburgers, simply burgers, and except for the buns they were exact copies of what you would be served if you had ordered them in the States. The texture of the buns were slightly different, softer maybe, I’m not sure, but all in all for a reminder of home very satisfying.
These days I don’t eat many McDonalds, but I still eat a few.